Glynn Hayward

In today's digital age, being an influencer is often seen as a glamorous lifestyle. From stunning beach vacations to picture-perfect moments, it looks like influencers have it all. But if we take a closer look, the reality is much more complex.

From his new indie project 'Single Audio Channel', Glynn Hayward brings you 'Influencer', a song that uncovers the true struggles and pressures influencers face.

First of all, the music is fantastic! Aesthetically, it melds punk and indie rock with its straightforward, no-nonsense approach. The drums, guitar, and bass are all balanced well, sounding polished and refined. The guitars have a spatial and chiming quality that really shines, and their clean, melodic tone is spot on.

Glynn being the lead vocalist has given a genuine and passionate performance keeping the emotional aspect alive while hitting hard on the notes. The clear and unrestrained energy also comes from his guitar performance and overall production.

In his lyrics, Glynn explores the hidden truths behind the life of an influencer. Striving for perfection, dealing with audience demands, mental health battles, playing the algorithm game and creative exhaustion are some aspects of an influencer's life that Glynn covers in this song.

While influencers might seem like they're living the dream, it's important to recognize the hard work and dedication that goes on behind the scenes. It's a demanding job that requires constant innovation, resilience, and the ability to handle pressure.